Advertising is a “teamwork” industry. AD agencies usually work in teams to provide creative solutions for brands and businesses. The idea of Meatless Meat, to be concise, is to move meatless meat products back to where it truly belongs. We developed a story for the meatless meat, which is to help the meat move home and relocate it to the place where it belongs. Our creative process consists of 2 parts — Ideation and Execution. In the ideation part, we ideate and planned out the ideas of the campaign together. Then we executed different advertising stages, from billboard to mini-site, to ensure consumers having a full advertising experience online to offline.
This project has influenced our view to work in the advertising industry. Recognition and praise industry is only a gateway to more. This experience is just a baby step. The knowledge we gain from this project humbles us from knowing there are more to come.
Learning outcome/goal
Creativity and Innovation
Critical thinking and Problem-solving
Project Management and Teamwork
Adaptability and Flexibility
Accountability and Motivation
Reflection and Self-awareness
Award
Gold Award, HK4As Students' Award 2019
Best of Show, HK4As Students' Award 2019
Date
2021
Programme
BA (Hons) Advertising Design
Degree Level
Undergraduate
Keywords
Creative Ideation and Concept Development
;
Art Direction
;
Graphic Design
;
User Experience (UX) Design
;
Visual Communication
