Chek Lap Sans is a Traditional Chinese typeface designed specifically for signage of the Hong Kong International Airport in Chek Lap Kok, aiming for both functionality and personality. The typeface is designed with considerations of legibility under negative polarity display, to suit the need of the current blue light-box signs with white text. It has generous negative spaces within character, optical adjustments to compensate for the glowing effect, and subtle features that contribute to its visual identity.It also includes relevant icons with references to the local context. Several design decisions were informed by the findings from user tests.
Learning outcome/goal
Strategic Planning
Adaptability and Flexibility
Communication and Presentation Skills
Critical Thinking and Problem-solving
Networking and Collaboration
Reflection and Self-awareness
Research and Information Literacy
Award
First Place Student Prize in The World’s Best Typography [International competition]
Programme
BA (Hons) Communication Design
Degree Level
Undergraduate
Keywords
Communication Design
;
Typeface Design
;
Typography
;
Visual Identity
;
Design Research
