AFECA Asia MICE Youth Challenge


Title

AFECA Asia MICE Youth Challenge

Creator

Chum, Pak Lam Gordon
Lau, On Ying Yuuki
Chu, Yan Tung Chloe
He, Zhaotang Allen

Faculty

School of Hotel and Tourism Management

Description

Four students (Mr. Chum Pak Lam Gordon; Ms. Lau On Ying Yuuki, Ms. Chu Yan Tung Chloe, and Mr. He Zhaotang Allen) from the SHTM formed a team to participated in the Asian Federation of Exhibition and Convention Association (AFECA) “Asian MICE Youth Challenge” represented Hong Kong to compete with 18 different Asian countries. In this challenge, the team was required to design a novel, unique, world-class meeting (M), incentive tour (I), convention (C), or exhibition (E) and plan how to organize it feasibly in our born place, Hong Kong while outstanding the characteristics of this city. They suggested an expo called the Filmtech Expo which aims to provide an integrated platform for knowledge and business exchange for the film industry and to promote Hong Kong as a filming destination for sci-fi movies. The results exceeded their expectation that apart from receiving the “Best PowerPoint Presentation” Award, the team was also recognized as the Champion team, with 1000 US dollars as the cash prize.

Learning outcome/goal

Critical Thinking and Problem-solving
Communication and Presentation Skills
Adaptability and Flexibility
Learning-to-learn
Creativity and Innovation

Award

The Champion, Asian MICE Youth Challenge 2021, organized by the Asian Federation of Exhibition and Convention Association (AFECA)
[International competition]
The Best Powerpoint Presentation Award, Asian MICE Youth Challenge 2021, organized by the Asian Federation of Exhibition and Convention Association (AFECA)
[International competition]

Date

2022-09

Programme

BSc (Hons) Hotel Management; BSc (Hons) Tourism and Events Management

Degree Level

Undergraduate

Keywords

MICE ; Event Planning ; Publicity ; Cyberpunk ; Hospitality Industry

Subject

Congresses and conventions -- Management

Rights

All rights reserved

Language

English

Type

Feature Story

Access Rights

open access