Breaking the Streak: Excelling in Business Case Competition


Title

Breaking the Streak: Excelling in Business Case Competition

Creator

Chan, King Ming Scott
Chow, Kwan Ho Paco
Nayem, Faridul Islam
Trofeo, Julio Raymundo Sanchez

Advisor

Lee, Hazel

Faculty

Faculty of Business

Department

Department of Management and Marketing
School of Accounting and Finance

Description

Seeking real-world experience, CHAN King Ming Scott, CHOW Kwan Ho Paco, NAYEM Faridul Islam, and TROFEO Julio Raymundo Sanchez entered the world’s largest undergraduate case competition. Guided by the Advanced Competition Club, the team transitioned from classroom learners to business strategists. They faced two intense stages: a 24-hour analysis of HeyTea and a rapid 4-hour challenge for Maxim’s Cakes. Without digital tools, they relied on Paco’s comparative research, Julio’s analytical frameworks, and Scott’s poise during daunting Q&A sessions. The 2nd Runner-Up finish marked a milestone for PolyU, ending a five-year absence from the finals. This experience taught them the "big-picture" perspective, the importance of structure, and effective delegation. The team walked away not just with a trophy, but with the confidence to navigate the dynamic and unpredictable nature of the global business world.

Learning outcome/goal

Project Management and Teamwork
Critical Thinking and Problem-solving
Research and Information Literacy
Communication and Presentation Skills
Continuous Improvement and Learning from Mistakes

Award

Second Runner-up, the HSBC/HKU Hong Kong Business Case Competition 2025 [Local competition]

Date

2026-03

Programme

BBA (Hons) Management
BBA (Hons) Accountancy
BBA (Hons) in Digital Finance and Investment

Degree Level

Undergraduate

Keywords

Strategic Environmental Analysis ; Competitive Positioning ; Corporate Finance ; Cross-Border Market Research ; Strategic Resource Management

Subject

Industrial management
Business -- Case studies

Rights

All rights reserved

Language

English

Type

Feature Story

Access Rights

open access