Beyond Information: To Save, Saving, Saved

Zoe’s project began with a broad challenge—information overload in the digital age. Through extensive research, reading, and conversations with tutors, she refined her focus to the concept of the “Attention Age.” This demonstrates the importance of user-centered research: starting with a broad issue, then narrowing it down based on user needs, expert feedback, and contextual understanding. Effective design begins with deeply understanding the problem and the people affected by it.

Zoe struggled initially to find a design solution for a complex, broad topic. With guidance, she reframed her project from “information overload” to “attention management.” This iterative process—redefining the problem, testing new perspectives, and refining the approach—is central to design thinking. It shows that good design often emerges from cycles of exploration, feedback, and revision.

Her project included publications that visualize how Hong Kong youth allocate time across media platforms and document the information they encounter. This highlights the role of visual communication in design: transforming complex data into accessible, engaging, and meaningful visuals. Designers must be able to translate abstract concepts and data into forms that users can easily understand and interact with.

Zoe collaborated with independent artists, newspaper editors, social designers, university faculty, exhibition curators, and design agencies. This underscores the value of interdisciplinary teamwork in design. Working with people from diverse backgrounds brings in new perspectives, enriches the creative process, and leads to more holistic and innovative solutions.

Zoe demonstrated the ability to conduct thorough research by reading numerous papers and books, and by seeking out new concepts such as the “Attention Age.” This shows her skill in gathering, analyzing, and synthesizing information—an essential lifelong learning skill for adapting to new knowledge and making informed decisions.

When Zoe struggled with the broad topic of information overload, she was open to feedback and willing to reframe her project focus. Her ability to pivot from “Information Age” to “Attention Age” illustrates adaptability—being able to adjust one’s approach in response to new insights or challenges.

Zoe worked with a diverse range of people—artists, editors, designers, faculty, and agencies—across different projects and internships. This highlights her collaborative skills and her ability to communicate effectively with people from various backgrounds, which is vital for lifelong learning and professional growth.

Zoe faced many tough moments during her year-long project but learned the importance of persistence and resilience. Lifelong learners must be able to overcome setbacks, stay motivated, and continue working towards their goals despite difficulties.

Zoe’s awareness of her own information consumption habits and her reflection on where her attention goes show self-reflection. She also recognized the value of extracting concise ideas from complex studies and translating them into engaging content. This commitment to self-assessment and improvement is a cornerstone of lifelong learning.