Kaia and Jessica embarked on a fascinating research journey into the booming tourism photography trend in Mainland China in the summer of 2024. Visiting vibrant tourist cities, they noticed how this phenomenon was shaping local economies and tourism dynamics. Kaia and Jessica were both avid photographers, found this trend intriguing and decided to delve deeper. Guided by their insightful supervisor, Dr. Emily Chen, we explored the emotional and economic impacts of tourism photography. Their research journey was enriched by participating in competitions and conferences, where we gained practical insights and shared our findings. Despite challenges in data analysis, with Dr. Chen's support, the team overcame obstacles and honed their research skills. Looking ahead, they plan to explore the intersection of video games and tourism, continuing our quest for knowledge and innovation.
Ms. WANG Kehan Jessica
Ms. ZHOU Guanyu Kaia
School of Hotel and Tourism Management
Participation in the Hospitality Challenge involved developing a business and ESG (Environmental, Social, and Governance) strategy for hotels. This requires understanding how to align hotel operations with sustainable practices and ethical considerations, which are increasingly important in the hospitality industry. Knowledge of ESG principles helps hotels improve their reputation, attract eco-conscious guests, and ensure long-term viability.
The virtual simulation of hotel operations in the competition highlights the importance of understanding day-to-day hotel management. This includes knowledge of front desk operations, housekeeping, food and beverage services, and guest relations. Effective hotel management ensures smooth operations, enhances guest satisfaction, and optimizes resource use.
Creating a promotional video for a destination on TikTok demonstrates the role of marketing in tourism and hospitality. This involves understanding digital marketing strategies, social media engagement, and content creation to attract tourists and enhance a destination's appeal. Effective marketing can significantly boost a hotel's visibility and occupancy rates.
Submitting a Rural Revitalization Project Proposal indicates knowledge of how tourism can contribute to local community development. This involves understanding the socio-economic impacts of tourism, engaging with local stakeholders, and developing strategies that benefit both the community and the tourism industry. Successful projects can enhance a hotel's reputation and foster sustainable tourism practices.
The challenges faced in analyzing questionnaire data highlight the importance of data analysis skills in hotel management. Understanding how to collect, analyze, and interpret data using tools like SPSS is crucial for making informed decisions, improving operations, and enhancing guest experiences. Research skills also support strategic planning and innovation in the hospitality industry.
The project involved designing research questionnaires, conducting interviews, and analyzing data, which enhanced research and analytical skills. These skills are crucial for lifelong learning as they enable individuals to gather, interpret, and apply information effectively, supporting informed decision-making and problem-solving.
Facing challenges with data analysis and adapting to new tools like AI to enhance work efficiency demonstrates adaptability and problem-solving skills. These skills are essential for lifelong learning, allowing individuals to navigate unexpected obstacles, learn from experiences, and find innovative solutions.
Conducting interviews and sharing research at conferences improved communication and interpersonal skills. These skills are vital for lifelong learning as they facilitate effective collaboration, networking, and the ability to convey ideas clearly and persuasively to diverse audiences.
Working with partners, supervisors, and participating in competitions and conferences highlights the importance of collaboration and networking. These skills enhance lifelong learning by providing opportunities to exchange knowledge, gain new perspectives, and build supportive professional relationships.
The pursuit of knowledge is a lifelong journey! To further expand your knowledge and continue your personal and professional growth. Click and explore the following learning resources:
Tourism Marketing and Promotion
Data Analysis and Research Skills
