Advertising is a “teamwork” industry. AD agencies usually work in teams to provide creative solutions for brands and businesses. The idea of Meatless Meat Relocation, to be concise, is to move meatless meat products back to where it truly belongs. We developed a story for the meatless meat, which is to help the meat move home and relocate it to the place where it belongs. Our creative process consists of 2 parts — Ideation and Execution. In the ideation part, we ideate and planned out the ideas of the campaign together. Then we executed different advertising stages, from billboard to mini-site, to ensure consumers having a full advertising experience online to offline.
This project has influenced our view to work in the advertising industry. Recognition and praise industry is only a gateway to more. This experience is just a baby step. The knowledge we gain from this project humbles us from knowing there are more to come.
Mr. CHENG Tsz Yin
Mr. CHEUNG Chi Ho
Ms. NG Wing Ki
Mr. WONG Chun Hei
School of Design
BA(Hons)Advertising Design
Teamwork
"There is no “I” in a team, but there is an “I” in WIN, that “I” is individuality, an efficient team requires each member to contribute their own magic into it."
Mr CHENG Tsz Yin
"Teamwork is everything in media production, the beat idea will born when everyone is working on the same page."
Mr WONG Chun Hei
Professional Competence
"Everytime when there is a new brief to tackle, it’s a new learning experience. I learned a lot more about the product, the consumer behavior for the F & B industry, as well as a good opportunity to harness my design and ideation skills."
Mr CHEUNG Chi Ho
"I think we learnt a new product at first and put ourselves in the consumer’s shoes, therefore we can understand the situation in the market."
Ms NG Wing Ki
Lifelong Learner
"Recognition and praise industry is only a gateway to more. This experience is just a baby step, from the knowledge I gain from this project humbles me from knowing there are more to come. One must keep working hard."
Mr CHENG Tsz Yin
Global Outlook
"As a discipline of communication, not only should we be responsible for what we communicate to the society, but we can also make a difference to improve the society through advertising."
Mr CHEUNG Chi Ho
