Meatless Meat Relocation


Advertising is a “teamwork” industry. AD agencies usually work in teams to provide creative solutions for brands and businesses. The idea of Meatless Meat Relocation, to be concise, is to move meatless meat products back to where it truly belongs. We developed a story for the meatless meat, which is to help the meat move home and relocate it to the place where it belongs. Our creative process consists of 2 parts — Ideation and Execution. In the ideation part, we ideate and planned out the ideas of the campaign together. Then we executed different advertising stages, from billboard to mini-site, to ensure consumers having a full advertising experience online to offline.

This project has influenced our view to work in the advertising industry. Recognition and praise industry is only a gateway to more. This experience is just a baby step. The knowledge we gain from this project humbles us from knowing there are more to come.


LSGI students

Mr. CHENG Tsz Yin
Ms. NG Wing Ki
Mr. WONG Chun Hei

School of Design

BA(Hons)Advertising Design

"There is no “I” in a team, but there is an “I” in WIN, that “I” is individuality, an efficient team requires each member to contribute their own magic into it."
Mr CHENG Tsz Yin

"Teamwork is everything in media production, the beat idea will born when everyone is working on the same page."
Mr WONG Chun Hei

"As a team, we empowered and inspired each other and worked hard to achieve the goal together. When we are stuck and face difficulties in the creative process, encouragement from group mates will move each other forward and overcome the impossibles."


Professional Competence
"Everytime when there is a new brief to tackle, it’s a new learning experience. I learned a lot more about the product, the consumer behavior for the F & B industry, as well as a good opportunity to harness my design and ideation skills."

"I think we learnt a new product at first and put ourselves in the consumer’s shoes, therefore we can understand the situation in the market."
Ms NG Wing Ki

Lifelong Learner
"Recognition and praise industry is only a gateway to more. This experience is just a baby step, from the knowledge I gain from this project humbles me from knowing there are more to come. One must keep working hard."
Mr CHENG Tsz Yin

Global Outlook
"As a discipline of communication, not only should we be responsible for what we communicate to the society, but we can also make a difference to improve the society through advertising."

Award Received:

  • Gold Award,HK4As Students' Award 2019
  • Best of Show,HK4As Students' Award 2019

Domain Expertise:

  • Advertising Design
  • Advertising Campaign
  • Copywriting
  • Video Production
  • Art
  • Website Design

Outstanding Attributes:

  • Teamwork
  • Professional Competence
  • Lifelong Learner
  • Global Outlook