Advertising is a “teamwork” industry. AD agencies usually work in teams to provide creative solutions for brands and businesses. The idea of Meatless Meat Relocation, to be concise, is to move meatless meat products back to where it truly belongs. We developed a story for the meatless meat, which is to help the meat move home and relocate it to the place where it belongs. Our creative process consists of 2 parts — Ideation and Execution. In the ideation part, we ideate and planned out the ideas of the campaign together. Then we executed different advertising stages, from billboard to mini-site, to ensure consumers having a full advertising experience online to offline.
This project has influenced our view to work in the advertising industry. Recognition and praise industry is only a gateway to more. This experience is just a baby step. The knowledge we gain from this project humbles us from knowing there are more to come.
Mr. CHENG Tsz Yin
Mr. CHEUNG Chi Ho
Ms. NG Wing Ki
Mr. WONG Chun Hei
School of Design
The pursuit of knowledge is a lifelong journey! To further expand your knowledge and continue your personal and professional growth. Click and explore the following learning resources: