The ANSA: Future Work and Life

Have you ever contemplated ways to enhance the livability of our cities? Recently, Sharon had the opportunity to collaborate with a diverse group of design students to develop a visionary prototype for a smart and sustainable future city in the San Tin/Lok Ma Chau Development node. The team's collective vision encompasses a harmonious integration of work, home, and leisure, incorporating advanced technologies such as autonomous vehicles, enhanced lighting and navigation systems, and immersive technologies like extended reality. This transformative environment promises a new level of flexibility and interconnectedness in daily life. The initiative not only fuels Sharon’s passion for her current profession but also generates innovative products and experiences aimed at enhancing the future of work for individuals.

Ms. CHOI Yuet Sum Sharon
BA (Hons) in Communication Design
School of Design

Award:

CreateSmart Young Design Talent Special Award 2022, DFA Hong Kong Young Design Talent Award

Domain Expertises:

Communication Design

Sharon's major in Communication Design is a significant knowledge domain that forms the foundation of her academic studies and future career aspirations. She mentions honing skills in identities, motion, and information design, highlighting the importance of visual communication and its power to alter perspectives.

Design Future Trends

Sharon's project, "The ANSA: Future Work and Life," focuses on exploring future possibilities and trends, particularly in relation to post-pandemic transformations. She mentions concepts such as autonomous vehicles, smarter lighting and wayfinding systems, and immersive technologies like extended reality. This demonstrates her knowledge and understanding of emerging technologies and their potential impact on society.

User Experience Design

Sharon expresses her goal to pursue a career in UX Design. She aims to inspire people through meaningful experiences that connect with them emotionally. This implies her knowledge and understanding of UX principles, user-centered design, and creating engaging and impactful experiences for users.

Design Research

Sharon mentions conducting research as part of her project journey, diving into major future trends and understanding the transformations caused by the pandemic. This indicates her knowledge in design research methods and problem-solving approaches to address challenges and envision solutions.

Interdisciplinary Collaboration

Sharon emphasizes the importance of collaborating with design students from different disciplines for her integrated capstone project. This highlights her knowledge and experience in working across disciplines, understanding diverse perspectives, and leveraging the strengths of interdisciplinary teams.

Lifelong Learning Excellence:

Creativity & Innovation

Sharon emphasizes that design is about more than visuals and highlights the power of design to alter perspectives and fuel progress in society. She aims to inspire people through meaningful experiences that connect with them emotionally.

Project Management & Teamwork

Sharon mentions working with a team consisting of individuals from diverse backgrounds and disciplines. She emphasizes the importance of embracing differences, establishing clear communication channels, and setting expectations early on to create an innovative and successful prototype.

Adaptability & Flexibility

Sharon acknowledges the challenges faced by designers, such as feeling overwhelmed by criticism and comparison. She encourages designers to channel those feelings into action, seek advice from experienced designers, close knowledge gaps through research, and remain focused and determined in their pursuit of excellence.

Learning-to-Learn

Sharon mentions seeking advice from senior designers and taking courses to improve skills and techniques. She also highlights the importance of exposing oneself to new ideas and perspectives, attending design events and conferences, and engaging with other professionals in the field to keep the design inspiration flowing.

Accountability & Motivation

Sharon advises never underestimating one's possibilities and abilities. She encourages designers to believe in themselves and their abilities, even when feeling unsure or comparing themselves to others. She emphasizes the privilege of pursuing what one loves and the importance of challenging oneself outside of the comfort zone.

Inspiring Quotes:

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